In recent years Italy’s presence within the global Fine Market has gone from strength to strength as customers continue to diversify their portfolios, and look to Italy as a source of new, and attractive opportunities for both drinking, and investment.
In September 2021, the Fine Wine trading platform, Liv-ex, produced a report declaring Italy plays “an important role in the development of the secondary market for fine wine... Its market is more buoyant than ever, the Italy 100 index reached an all-time high last month (August 2021), and the country’s share of total trade by value stands at a record 16% year-to-date.”
They further stated “the diversity the country has to offer combined with the quality of its wines has attracted more active market participants from the US, UK, Asia, and Europe. As a result, more Italian fine wines have begun trading. The number of Italian wines that made it into in the 2021 Liv-ex Classification, which ranks the wines of the world by price, rose 112% from 2019.”
Liv-ex concluded firmly that “increased diversity of Italian wines trading on the secondary market would have hardly been possible without Italy’s strengthened image as a competitive fine wine force on the international stage.”
At Bon Coeur, we agree with the market sentiment as we are experiencing first-hand our customers increasing appetite for Italian Fine Wines. It is therefore our belief that campaigns such as Brunello di Montalcino 2017, provide a great opportunity to dip your toe into the wonderful world of Italian Fine Wine.
We have once again (rightly) focused on offering you the best quality wines available from the vintage that against all odds; will provide much pleasure in the short-to-midterm drinking. Our advice would be if you have some of the sublime 2016s, then leave them in the cellar for another 4 to 5 years, and drink the 2017s in the interim.
Download our full report now, as well as browsing all wines from the campaign - please note some are only available in limited quantities.
If you have not purchased Italian Fine wines before, or you require further information on the Brunello di Montalcino 2017 release, please do not hesitate to contact me on 01325 776446 or andrew@bcfw.co.uk, where I would be more than happy to help.
