The wine world is constantly evolving and having an understanding of changing consumer behaviour and knowledge of the latest key trends is essential in putting together a wine offering that will engage and delight your customers, whilst aligning with their values. Here are our top trade insights for 2025 to help you refresh your wine list for the new year.
Mindful wines
More consumers are looking for wines that are produced using sustainable, environmentally friendly, and ethical farming practices with a low carbon footprint. We are seeing an Increased demand for vegan, organic, biodynamic wines. Consumers are becoming more conscious about their health and the environment, and are seeking out wines that reflect their values.
Shift toward low intervention and natural wines
You may have heard these terms used more recently. There is no official certification or labelling for these wines. Therefore, practices will vary among producers. It generally refers to a style of winemaking that focuses on minimal use of additives and manipulation in the winemaking process. The goal is to produce wines that are a true expression of the grapes and the terroir, with minimal intervention from the winemaker.
Rise of no and low wines
Whist this category is continuing to gain momentum, rather than threatening mainstream wine sales in the On-Trade, they are actually complementary and adding incremental sales and new consumption occasions. This mindful consumption is part of a structural change in drinking behaviour and will encourage people to drink less, but better.
Power of brands
Whilst we will always champion smaller producers from lesser-known appellations, there is no denying that in certain venues, brands work well amongst lesser known producers. Consumers feel comfortable with brands and they know what they are getting. Champagne and Provence Rose categories in particular are dominated by brands. Strong marketing and social media behind these brands will encourage people into your venues.
Revival of native grapes
A growing trend, which we have noticed over the past couple of years, is that many wine consumers are much more willing to explore and try new grape varieties and regions, seeking out exciting wines that offer excellent value and overdeliver on their price tag. Indigenous varieties thrive in their native regions and produce delicious, local, and distinctive wines. Try Feteasca Regala and Feteasca Neagra from Romania or Falaghina and Negroamaro from Italy to name a few.
Vineyards of Cramele Recas in Romania
Connection from grape to glass
We are witnessing an increased appreciation for the quality of the smaller producers and what they represent. Their dedication and attention to their wines is meticulous and consumers are driven by the stories behind the wines more than ever.
Return to the classics
In economic uncertainty we see a move towards the classics in the premium end of the wine list. Consumers seek familiarity and reliability in the classic regions such as Bordeaux and Burgundy rather than taking a risk on something leftfield.
