VIP Club
It’s free to become a VIP. Sign up today and get insider access, exclusive offers, benefits and early sale previews
The Benefits of our VIP club
EXCLUSIVE VIP DISCOUNTS
Special, member-only prices for your eyes only
PRIORITY PASS
First access to sought-after, limited edition releases and special events
SALE SNEAK PEEKS
Find out about upcoming sales before anyone else
TAILORED ADVICE
Wine experts on hand to help you find new favourites
The Benefits of our VIP club
-
EXCLUSIVE VIP DISCOUNTS
Special, member-only prices for your eyes only
-
PRIORITY PASS
First access to sought-after, limited edition releases and special events
-
SALE SNEAK PEEKS
Find out about upcoming sales before anyone else
-
TAILORED ADVICE
Wine experts on hand to help you find new favourites
-
complimentary
No fees - enjoy treats as they land in your inbox
Join online today
Enjoy your VIP benefits anywhere, anytime with a fully digital account when you join online. No need to carry a physical card - simply show your VIP status online when you visit us in-store at Cellar 21 to take advantage of our special VIP prices.
How it Works
SIGN UP
Become a VIP member by registering online today
EXCLUSIVITY
Receive exclusive offers and benefits straight to your inbox
REDEEM
Log in to redeem your benefits online or in-store at Cellar 21
PRIZE DRAWS
Leave a review on Feefo for a chance of winning our monthly prize draw
To get the best out of your VIP account, make sure you’re subscribed to emails. You can check and update your preferences in your account. You can unsubscribe any time.
*Make sure you’re logged into your VIP account when purchasing online and that your VIP membership is registered to your Bon Coeur email account. That way, we’ll know it’s you! Terms & Conditions apply.
