Fleurie Maison de la Madriere, Stephane Aviron, 2020

Produced by Potel Aviron

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Why We Love It - A light, feminine and versatile style of Beaujolais which is perfect for any occasion!
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Potel Aviron

This is a partnership between Nicolas Potel and Stephane Aviron. Their philosophy tends to harmonise the richness of Beaujolais terroirs with the barrel-ageing tradition to obtain concentration, elegance and depth for each wine according to the different types of terroirs. These stunning wines have showed many wine lovers that the wines of this appellation can be very exciting. Made from 100% Gamay the wines burst with fresh flavours of cherries and red fruits, and the lighter style makes them ideal to be served lightly chilled.

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Potel Aviron

Burgundy

The illustrious wine region of Burgundy, home of the world's greatest Chardonnay and Pinot Noir, can be confusing for even experienced wine buffs. Spanning 26,000 hectares of vineyards and over 3,000 individual producers across nearly 100 different appellations, unlocking the mysteries of Burgundy for your drinking enjoyment can require a sense of adventure, but getting to know a few villages and their style is a good way to start the journey. Burgundy is broken into six distinct areas. Just south of Dijon, the Cote de Beaune and Cote de Nuits make up the larger Cote d'Or, considered the beating heart of Burgundian production and the focus of the fine wine world. Vineyards are divided into tiny parcels, and some growers may only own a row or less of vines in the most esteemed sites. Chablis, in the north, is famous for its crisp whites, while south of the Cote d'Or Cote Chalonnaise and Maconnais offer great value. Propping up the Burgundy map is the large region of Beaujolais, the place to uncover juicy, fruity, unoaked Gamay wines. For our Fine Wine Burgundy selection go to Fine Wine where you can choose from a top wine selection from the renowned villages of Puligny Montrachet, Meursault, Nuit St Georges, Gevrey Chambertin, and many more top Burgundian appellations.

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Burgundy

Beaujolais

A region that dares to be different, Beaujolais is part of Burgundy but is in many ways its own region. It makes renowned wine from Gamay, a light red grape that struggles to find success anywhere else in the world. The graphite based soils and use of a 'turbo-fermentation' process called carbonic maceration strips the wines of tannin and emphasises the wines' natural juicy, easy-going freshness. The vines of Beaujolais are individually staked, not trellised, and each vine stands to attention of its own accord. Starting directly south of the town of Macon, the region stretches for 55 kilometres, towards the city of Lyon. The wine increases in quality from south to north, with the ten most prized vineyards given the right to label themselves Beaujolais Cru, while others can label their wines Beaujolais-Villages, Superieur, or Beaujolais. Thanks to the annual Beaujolais Nouveau day, where the new harvest is enjoyed the world over, Beaujolais is a highly successful global exporter. The 2015 Beaujolais vintage has been widely heralded as one the best vintages for the last 30 years. The growing season was almost perfect, where a very hot and dry June was followed by a mix of cool nights and much needed showers in August. The wines, untypically for Beaujolais, are more tender and sweeter in style than usual with a beautiful, fresh acidity which gives them great balance. We highly recommend these wines, which will provide pure expressive drinking, perfect for warm spring or hot summer days, where they can be serve chilled which brings out the best of the fruit flavours.

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Beaujolais

Fleurie

One of the ten appellations that have earned their right to label their wines Beaujolais Cru, Fleurie is one of the better known Beaujolais appellations. All of the Beaujolais Crus are within a zone of steep hills in the north of the region, and Fleurie is at the centre of this steep undulating area. Beaujolais' key distinction from the rest of Burgundy is the volcanic granite that forms the base of its soils, and Fleurie is no exception. Topsoils are variable, with coarse sand on the higher slopes and denser clay soils further down, leading to different styles of wine. The moderate continental climate of Fleurie sees high sunshine hours and a cooling effect from the Mediterranean, which prolongs the ripening period and brings the wine balance and natural acidity. Gamay from Fleurie can be produced in a light, fruity Nouveau style, though with a marked quality improvement on the lower-classed vineyards, through to long-ageing expressions with good concentration and a floral, deep-fruited character.

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Fleurie

Gamay

Gamay is a red grape variety, notably grown in France`s Burgundy and the Loire Valley. Most famously used in the light, pale-red wines of the appellations of Beaujolais, vibrant flavours of strawberries, sour cherries and black pepper are lifted by floral notes of lilac and violets. Gamay`s naturally high acidity is often softened through the use of carbonic maceration: a process which sees the grape juice fermenting inside the berry before being crushed, reducing the tannin and increasing fruitiness.

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Gamay
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